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Traton focuses on innovation

October 8, 2019
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As you read this issue of FOCUS, we will be in Sweden, attending the first-ever Traton Innovation Day (we’re hoping that the company will host many more of these events).

Just in case you’re not a regular reader of FOCUS, the Traton Group has three brands: MAN, Scania and Volkswagen Caminhões e Ônibus. They’re arch-rivals in many markets, but the Group is hoping to benefit by collaboration between the brands.

“One thing is certain: by working collaboratively, there are greater opportunities for growth to succeed in a competitive industry such as the transportation industry, which is also undergoing enormous change,” says Traton CEO Andreas Renschler.

In the beginning, many people doubted that this could be achieved. “But today you can see how quickly and strong we have grown as a group. And we still have a lot planned,” says Renschler.

The group posted nearly €26 billion in sales revenue and sold over 233 000 vehicles last year.

The first half of 2019 has been pretty good for Traton, too: it has achieved €13,5 billion (roughly R221 billion) in sales revenue and an operating profit of over €1 billion (about R16,3 billion).

During the Traton Innovation Day, we will see an autonomous concept vehicle, which is being showcased to the public for the first time. We will also find out about the group’s plans when it comes to e-mobility, automation, digital services and new business models. It’s bound to be fascinating! You will be able to read all about it in the next issue of FOCUS.

My friends call me a glomad (a global nomad lest you don’t get it). That’s a particularly apt word, because I am always trawling all corners of the globe, looking for stories. As a result, I have slept in some seriously strange places – on a bed of ice in the Arctic circle, on the floor in a traditional Japanese hotel, on the sand dunes in the Wadi Rum Desert in Jordan … and even on the floor of a Thai cargo ship. Mostly however I tend to sleep on aircraft (if I had a dog, he would bark at me when I eventually come home). I am passionate about trucks, cars, travel, food, wine, people and hugs – so I write about all these things. Except the hugs.

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