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Ford Trucks tackles Europe

Ford Trucks is tangibly demonstrating its intention to conquer the lucrative European truck market with a European tour for the F-Max, the 2019 International Truck of the Year. The truck has gone on an eight-country tour, while its manufacturer is working hard on expanding its dealership and after-sales network in Western Europe.

Ford Trucks is already successful in the Middle East, parts of Africa, Russia and Turkic Republics – but now it has its eye set on Europe. A spokesman for the company has told FOCUS that Ford Trucks aims to increase the number of markets in which it operates from 36 to over 50 by the end of 2020. We’ve driven the F-Max; it’s an incredible vehicle. Accordingly, we have no doubt that the company’s growth plans are no pie in the sky.

My friends call me a glomad (a global nomad lest you don’t get it). That’s a particularly apt word, because I am always trawling all corners of the globe, looking for stories. As a result, I have slept in some seriously strange places – on a bed of ice in the Arctic circle, on the floor in a traditional Japanese hotel, on the sand dunes in the Wadi Rum Desert in Jordan … and even on the floor of a Thai cargo ship. Mostly however I tend to sleep on aircraft (if I had a dog, he would bark at me when I eventually come home). I am passionate about trucks, cars, travel, food, wine, people and hugs – so I write about all these things. Except the hugs.

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