Just when you thought you had seen it all, we can bring news of a new fragrance – that smells like a new car
No, we are not kidding. AutoTrader United Kingdom has launched a fragrance that epitomises that new car (or truck) smell. The company tells us that Eau de New Car “has been expertly crafted to replicate the alluring and inspiring smell of a new vehicle”.
The scent blends notes of fine leathers and hard wax from the most premium of vehicles, culminating in a finish of musk and carpeted aroma. It is apparently designed “to recreate the heady emotion of the first journey in a new car, the scent culminates in a finish of musk and carpeted aroma”.
The launch comes following research that the website carried out into British consumers’ attitudes towards success, which found that the scent of a new car is the smell we are most likely to associate with success, with one in four British adults feeling this way.
The research also revealed how those who are deemed to be successful are more likely to be respected in the workplace and be considered attractive.
The fragrance has therefore been dubbed “success in a bottle”, as it allows consumers to spritz on a whiff of success whenever they need a lift.
However, much like hard-earned success, this eau de parfum does not come cheap – a 50-ml bottle comes at a price of £175 (about R3 600).
The perfume has been launched in a slick new advert featuring motoring expert and former Top Gear presenter, Rory Reid, which is airing via online media over the next couple of weeks.
The limited-edition Eau de New Car fragrance can be purchased here.